Kristin Gissaro's Page

Sales is about providing products and/or services to people who need them. Targeting your advertising message to the right people will help you sell more. Simple enough, right? Wrong. It’s tough to know who needs your product before you speak with them. It’s hard to know what their personal preferences are before meeting them. To generate interest and the hope that the right people will respond to your advertising message, the seller will advertise and market the product’s capabilities, show you… Continue

What to do about "Serial Hiring Managers"?

If you are an internal recruiter, you know that these people exist. These 'managers' are the reason my friends and I have such great conversations about their current job.

Let's digress for a second:

Friends know they can come to me and ask me for advice on what to do about their current career issue. Maybe it's because they misinterpret what I do for a living, thinking I'm a headhunter, which I'm not but I don't mind acting as for them, or maybe it'… Continue